Δευτέρα 16 Μαρτίου 2015

Greek vacation anyone? Tourism set to boom - CNBC

Diplomatic relations between Athens and the rest of Europe may be at a low ebb, but there is one part of Greece that is clamoring for overseas visitors. And a plunging euro could make it the perfect place for a vacation this year.
Christina Kalogera, director of the Greek National Tourism Organization's U.K. and Ireland office, told CNBC that Greece was hopeful that 2015 would be a good year for the tourism industry, particularly with the euro weakening against the dollar and sterling.
"We are very optimistic that 2015 will be another successful year for Greek tourism as the hotel, restaurant, and bar scene is booming and we are seeing young entrepreneurs getting more actively involved with the tourism sector," Kalogera told CNBC Friday.
"There are new innovative products provided by hotels and multiple new restaurants and bars openings especially in Athens and Thessaloniki, so with the euro also at an 11-year low this is definitely the ideal time to visit Greece."


 Around 18 million international tourists arrived in Greece in 2013, according to the UN World Tourism Organization's 2014 report on "Tourism Highlights."

In addition to that data, the World Travel and Tourism Council (WTTC) 2014 report found that travel and tourism contributed 28.3 billion euros ($31.2 billion) to the Greek economy in 2013 (16.3 percent of gross domestic product). That was forecast to rise by 3.0 percent in 2014 and by 3.7 percent per year to 41.8 billion euros (19.1 percent of GDP) in 2024. The service sector as a whole accounts for about 40 percent of the country's GDP, according to the CIA's "World Factbook."
Further demonstrating how important the travel and tourism industry is to Greece, the WTTC said the total contribution of travel and tourism in terms of total employment in Greece was 18.2 percent, or 657,000 jobs. That's a significant amount in a country with a high unemployment rate of around 25 percent.
Hotel managers like Dorina Stathopoulou are also optimistic that 2015 could be a bumper year for the travel trade, with occupancy levels for summer already looking good.
"We're very busy, this is a booming period for us," Stathopoulou, hotel manager of three hotels in Athens, told CNBC. "This started last September, from on then we knew it would be a good year. For example, we have 92 percent occupancy for May, 80 percent already for June."

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